Everyone knows likes and comments matter on Instagram — but if you really want to boost your reach in 2025, there’s one powerful tool you need to focus on:
The Save button. 🔖

At PicTours.ie, we’re always keeping an eye on the latest trends to help you get more eyes on your beautiful photos — and today, we’re diving into why getting your followers to save your posts is a total game-changer.

What Are Instagram Saves? 📚

When someone taps the little bookmark icon under your post, they’re saving your photo to their private collection — kind of like Pinterest boards, but inside Instagram.

Saves tell Instagram:

“Hey, this post is really valuable — I want to come back to it!”

The more saves your post gets, the more Instagram boosts it to new audiences. (Yes, even more than likes these days!)

Why Saves Matter More Than Ever in 2025 🚀

• Saves = Value: Instagram is prioritising content that people want to keep and revisit — not just scroll past.
• Bigger Organic Reach: Posts with high saves often land on the Explore page or get pushed higher in feeds.
• Perfect for Photographers: Your audience might save your work for travel inspiration, photography tips, editing ideas, or future trips.

In short: Saves show Instagram you’re worth following — and worth showing off.

How to Get More Saves on Your Photography Posts 🧠

1. Post “Save-Worthy” Content

Think beyond just pretty photos — post something people will want to come back to:

• City guides
• Photo tips
• Hidden gems
• Inspiring captions or quotes

👉 Pro Tip: Share locations in your captions — people LOVE saving spots for future travel plans!

2. Use a Call-to-Action (CTA)

Tell your audience what to do!
Try captions like:

• “Save this spot for your next trip ✈️”
• “Save this guide for later!”
• “Save this post if you love photography tips 📷”

👉 Pro Tip: Place your CTA at the end and mid-caption for double the impact.

3. Create Mini-Guides or Lists

People love saving useful content.
Try a carousel post like:

• “5 Best Photo Spots in Dublin”
• “Top Tips for iPhone Photography”
• “Editing Apps We Love”

Each tip gets its own swipe — and each swipe increases the chance of a save.

Final Thought: 📈

Focusing on saves can take your page from good to great — especially if you’re a photographer, creator, or travel lover who wants lasting engagement (not just quick likes).

So next time you post a dreamy sunset from your PicTours.ie adventure — don’t just ask for likes…
👉 Ask your followers to SAVE it! 🔖

Want more Instagram tips and tricks?
Follow @pictours.ie and check back weekly for photography ideas, tour updates, and behind-the-scenes magic! ✨